I walked in to my local Starbucks yesterday to find that they are offering a natural sweetener that contains Stevia. Go Starbucks! I’m very impressed.
Starbucks is the world’s largest coffee chain. They are serving its first stevia-based, zero-calorie sweetener at over 9,000 select cafes in the U.S. and Canada.
The packets called “Nature Sweet” are produced by Whole Earth Sweetener Company.
The packets not only contain Stevia but also extracts of the Southeast Asian monk fruit and chicory root fiber. It also contains some erythritol and fructose. It is Kosher Parev (U) with no artificial chemicals and is GMO-free. Here is the ingredient list.
It’s interesting to find out that the demand for artificial sweeteners like Splenda has slowed down as consumers are now seeking out products with natural ingredients.
To quote Nick DeJulio, Starbucks brand manager. He says, “This is Starbucks first Stevia-based zero-calorie sweetener. Whole Earth Sweetener Company’s sweetener will help us address the needs of customers looking to cut back on calories without compromising on taste.”
Russ Moroz, vice president of Research & Development and Quality, Whole Earth Sweetener Company, adds, “Every sweetener sourced from natural ingredients has different flavor characteristics. Some become sweet quickly then dissipate, while others have undesirable aftertastes. The magic in Whole Earth Sweetener Company’s Nature Sweet is a premium proprietary blend of sweeteners sourced from natural ingredients that are carefully crafted to offer the same great flavor profile as sugar without the calories.”